![]() ![]() Results suggest that context and situation have a dominant impact on the driving experience. ![]() The aim was to identify aspects of the driving experience that affected their emotions in a positive or negative manner.The outcome of this study provides encouraging findings, identifying aspects of design that enhance and/or detract from the driving experience. Also, they were interviewed before and after driving. During the drive they were video and audio taped. Participants were asked to perform specific tasks while driving. The study is based on a data triangulation approach including interviews, observations, and think-aloud protocol. The literature review indicates that eliciting appropriate positive emotions during interaction is central to experience design.To investigate this, an exploratory study was conducted focusing on the driver’s experience during interaction with the vehicle interface in a real driving situation. This paper focuses on the experience design approach in respect to automotive design.
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